The "Money Camera" is back -- with a heavy use of "quotes". This series of ads appeared in the Bolex Reporter magazines and other photographic publications in 1965
"When you've stopped shooting films of your kids. When you realize what you take is serious business. Take the camera that takes its movies seriously. Bolex 16: "the money camera."
You see, "the money camera" is just that. The camera that you can count on. When there's something at stake. When your shots are not just fun, but money."
Indeed, Bolex reflex cameras were commonly used in television news production, commercial filming and documentaries. The camera pictured here is the Bolex REX-3.